This is a test of the wisdom of the enterprise. Not only have the tactics, but also the category strategy, so as to chaos in the heart. Don’t always understand simple experts say “high always beat low”, “price competition must be low-level competition, and excess capacity for document conversion enterprises, the industry’s gross profit margin is higher than the social average gross margin, but the threshold is low, in order to achieve true integration of industry and re shuffle, let the opponent out, price competition is undoubtedly one of the effective means of direct. Today, the price competition is not a simple price and price tactics of harassment, but forced the price strategy, set to kill the opponent, opponents quietly exit.

However, how to determine the chaos at the heart of corporate brand or category strategy? In a number of homogeneous products, how to do brand segment? In addition to the quality and category (which is based), how to use the target market and the application of technology to segment the opponent?

The problem about the quality of pyraclostrobin series products, the industry a lot of controversy, from the crystal type, including melting point and technical content of the standard, the key technology of formulation, application characteristics of advantages and disadvantages of various forms, have become an important quality difference of selling refined products, it can be an effective means for enterprises to create product differentiation the foundation is also the starting point of all marketing.

In addition to isolation and difference of product quality, category area, market operation can be used in the target market segment, or the application of technology extension direction of the segment. This is a very good means of marketing.

From the target market choice, we put the main sales direction of pyraclostrobin located in the southern region of the high-end or economic crops at present. This is BASF to lay the foundation of the market, the market is also a great amount of.

conversion mentioned in 2016 the focus of the market, in addition to the business model and crop solution to the exploration and debate, products in the market of pyraclostrobin is undoubtedly the fungicide Market hot.

With pyraclostrobin in June 20, 2015 in the Chinese compound patent expires, domestic enterprises have issued documents, variety and category increased dramatically. BASF’s recent focus on strategy and action of a series of pyraclostrobin, helped to the heating up again, become the focus of the industry.

According to the characteristics of the industry and the operation habits in recent years, the price can hardly be avoided chaos and disorderly competition, from dinotefuran, glufosinate, to trifluzamide last year, is a very good example. Once the registration certificate issued in a concentrated, price decline, are generally imported products 1/2 ~ 1/3, so in 2016 the pyraclostrobin products of “chaos” is can hardly be avoided.

For pyraclostrobin products as enterprise strategic products of the mainstream brand enterprises, how to face the coming of chaos, and chaos in the win?

The U.S. Energy Information Association (EIA) released data show that U.S. crude oil inventories fell last week, although located in the crude oil delivery – Oklahoma Cushing inventories increased significantly, while gasoline and distillate inventories increased, due to refinery capacity utilization rose. In addition, last week, Amsterdam – Rotterdam – Antwerp (ARA) center of diesel oil stocks fell sharply.

In addition, the Singapore International Enterprise Development Council (IE) released data show that in November 30th when the week, including Singapore naphtha, gasoline, reforming light distillate inventories increased 1 million 182 thousand barrels of oil, until recently, a 3 month high of 12 million 886 thousand barrels. Medium distillate oil inventories increased 1 million 516 thousand barrels, 14 million 897 thousand barrels to recent 10 week highs. Including fuel oil and residual fuel oil inventory, lswr (excluding asphalt) fell 1 million 532 thousand barrels to 3 barrels last week low of 22 million 323 thousand.

Sharp rise in crude oil has also led to the upstream futures related chemicals. Yesterday, asphalt, rubber, PTA futures rose more than 3%, PP futures rose more than 2%. It is noteworthy, PTA futures last two days eye-catching performance, the main contract rose 6%.

With the establishment of the upward trend of crude oil prices, central PTA will gradually move. Over the past 1 weeks polyester operating rate rose slightly, polyester inventory fell again, some varieties of only 2 days of product inventory; Zhejiang loom operating rate, fabric also has slight price increase. PTA operating rate, little change. PX and naphtha spreads in 360 U.S. dollars / ton, PX spot PTA absolute pure cost corresponding to 4400 yuan / ton. PTA industry chain of good posture, upward trend.

Relatively speaking, the price of crude oil in the second half of the year or not, in other commodities rose sharply after compensatory growth, limited production is just a fuse. Oil prices experienced a revaluation, the price is relatively reasonable. Looking ahead, he said, the price could test $60, but the year is not the probability of hit. During the year the good has been out, the Fed rate hike is bearish on oil prices. Although limited production reached agreement, but the pattern of supply and demand in a short period of time is unlikely to reverse. From the terminal, the downstream end product didn’t rise, can continue to transfer further observation, overall related varieties of speculation little space.

In December 2nd, environmental pollution caused by the Panzhihua high tech Zone companies waste vanadium titanium industrial wastewater, to Jinsha River, is CCTV financial channel “economic half-hour” column exposure. In December 3rd by the party members of the provincial Environmental Protection Office LED inspection teams went to Panzhihua to urge the rectification. In December 4th, a joint investigation team (the provincial Environmental Protection Office of Panzhihua municipal government and the enterprises in the park) one by one, to date, has been discontinued rectification enterprise 28, filing 30, issued the penalty decision 16, 5 cases

transferred to public security organs, administrative detention of 2 people. Inspection teams also asked, Panzhihua City, a comprehensive sort of environmental issues, to carry out a large investigation, major renovation, the development of practical solutions and clear time limit, a deadline for rectification. We believe that this environmental events on the supply side of titanium concentrate titanium dioxide industry chain caused great impact, in the current round of titanium dioxide in the background, the industry supply and demand pattern is expected to be further improved.

Panzhihua area is the domestic titanium concentrate – titanium dioxide industry chain production center: Panzhihua area has a capacity of 4 million 140 thousand tons of titanium concentrate, titanium dioxide production capacity of 590 thousand tons and 582 thousand tons of titanium slag production accounted for 57.52% of the proportion of the national capacity, 15% and 29%. April vanadium titanium dioxide production capacity of High-tech Zone environmental impact of this event are production of 30 thousand tons, taking into account the domestic monthly output of 10-20 million tons, accounting for more than 15%, short-term supply shocks larger. Currently under the information is expected to stop the grassroots research will be maintained for more than a month, taking into account the Spring Festival, we believe that this pattern is expected to continue to supply and demand in the first quarter of next year. Taking into account the beginning of the Spring Festival, the traditional peak season, the downstream demand is expected to be further supported.

Overseas demand recovery capacity is the main reason for shutting down the superposition of domestic exports significantly improved: American and European real estate industry brought great recovery of titanium dioxide overseas demand improved, and high cost of overseas titanium dioxide production capacity shut down also caused some of the supply gap, the overseas giant titanium dioxide since last year has repeatedly raised the price and quarter operating rate enhance have confirmed this demand improvement. More than two factors also led to a substantial increase in domestic exports, 2016 1-10 month titanium dioxide close to 600 thousand tons, the annual rate of about more than 700 thousand tons, a record high of nearly a few years.

After a period of driving real estate industry continues to improve demand off-season: in 2016 the domestic real estate industry in the first half year to improve greatly, as the real estate cycle after the standard benefit of the industry, titanium dioxide showed marginal improvement in the second half of the domestic demand, it also brings the off-season. Taking into account the real estate industry and the lag phase of titanium dioxide demand, the domestic demand for titanium dioxide next year is expected to maintain rigid growth.

in December 7th, domestic styrene market price continues to rise. Although the organization of Petroleum Exporting Countries (OPEC)’s agreement to cut production to help the oil market to balance, but the OPEC and Russia in November yield both rose to the market strength is enough doubts about future production, and profits and the dollar rebounded to oil pressure.

In December 8th, the production of full load HSBC Lanzhou 25 thousand tons / year styrene plant, sales price 9500 yuan / ton, the recent sales, mostly around the southwest. Sinopec Southern China company styrene prices temporarily stabilized, Guangzhou Petrochemical 10400 yuan / ton, the basic output occupied; Maoming petrochemical 10350 yuan / ton, temporarily perform the contract. Sinopec East China sales company styrene price increase 250 yuan / ton, recently heard foreign sales of its subsidiary companies of Zhenhai Refinery Factory implementation of 10650 yuan / ton, the execution of the contract. Sinopec North China styrene price increase 200 yuan / ton, recently, Qilu, Qingdao: jade, temporary implementation of 10000 yuan / ton, Yanshan Petrochemical 9800 yuan / ton, Tianjin in the temporary implementation of 9900 yuan / ton, temporarily perform the contract. Shandong Jinling aniline factory price continue to increase 100 yuan / ton, Dongying 8810 yuan / ton, 8830 yuan / ton (cash discount 150 yuan per ton). The normal operation of the Dongying set of 100 thousand tons / year plant; normal operation, a set of 30 thousand tons / year plant. Southern China styrene market mostly watching, the smell of Guangzhou with the intention of selling 10600 yuan / ton to domestic, buying wait-and-see, firm talk.

At present, the domestic market in East China market still has a good spot and futures transaction support, the continuation of the rally. Southern China North China mainly just need to offer greater market analysis, mostly wait-and-see. Although the continuous pull up, but demand insufficient follow-up, social business data analysts expect short-term market or styrene prices will remain high, long-term consolidation will fall.