This is a test of the wisdom of the enterprise. Not only have the tactics, but also the category strategy

This is a test of the wisdom of the enterprise. Not only have the tactics, but also the category strategy, so as to chaos in the heart. Don’t always understand simple experts say “high always beat low”, “price competition must be low-level competition, and excess capacity for document conversion enterprises, the industry’s gross profit margin is higher than the social average gross margin, but the threshold is low, in order to achieve true integration of industry and re shuffle, let the opponent out, price competition is undoubtedly one of the effective means of direct. Today, the price competition is not a simple price and price tactics of harassment, but forced the price strategy, set to kill the opponent, opponents quietly exit.

However, how to determine the chaos at the heart of corporate brand or category strategy? In a number of homogeneous products, how to do brand segment? In addition to the quality and category (which is based), how to use the target market and the application of technology to segment the opponent?

The problem about the quality of pyraclostrobin series products, the industry a lot of controversy, from the crystal type, including melting point and technical content of the standard, the key technology of formulation, application characteristics of advantages and disadvantages of various forms, have become an important quality difference of selling refined products, it can be an effective means for enterprises to create product differentiation the foundation is also the starting point of all marketing.

In addition to isolation and difference of product quality, category area, market operation can be used in the target market segment, or the application of technology extension direction of the segment. This is a very good means of marketing.

From the target market choice, we put the main sales direction of pyraclostrobin located in the southern region of the high-end or economic crops at present. This is BASF to lay the foundation of the market, the market is also a great amount of.