According to the U.S. Department of agriculture in December global production and demand forecast, compared with last month, 2016/17 U.S. cotton production increased, domestic cotton exports decreased, and the final inventory increase. U.S. cotton production increased 362 thousand to 16 million 500 thousand pack, the reason is Texas yield increase offset by a reduction in the yield of South carolina. The United States to reduce the amount of cotton exports increase 200 thousand bags, 200 thousand bags, 4 million 800 thousand bags for ending stocks, stock consumption ratio of 31%. Farm prices in the United States are 64-70 cents.

From a global perspective, 2016/17 annual global production and ending stocks increased, Australia, the United States and other countries to increase production and consumption in India, the United States and South Korea to Vietnam, Chinese and consumption increase. Global import volume increased slightly, the world’s ending inventory increased by 842 thousand to 89 million 100 thousand packs.

The highest and most influential global meeting of chemical fiber industry — the twenty-second China International Chemical fiber conference was held in Fuzhou City, Fujian Province, china. From 20 countries and regions of the textile and chemical fiber industry experts, scholars and entrepreneurs, nearly 600 representatives to jointly explore the development trend of the globalization of the industry.

At present, the global chemical industry is still in depth adjustment period, rapid promotion in a new round of technological revolution and the new consumption concept, function and green, differentiation, flexibility has become a new trend in the development of chemical fiber industry. The field of high performance fiber fiber industry will compete for the commanding heights of science and technology globalization; Southeast Asia and South Asia and the developing countries began to actively develop the conventional chemical fiber production capacity. “In this context, the development of chemical fiber industry in various countries and regions are not isolated, the linkage of industrial growth and development, the global chemical fiber industry has a common interest and development aspirations.” China Textile Industry Association vice president Yang Jizhao said, innovation, harmony, green, sharing is the theme of the development of the global chemical industry, a variety of resources sharing, seek common development is an important measure for structural adjustment of the global chemical industry to deal with.
Data show that in 2015 China’s chemical fiber production was 48 million 310 thousand tons, accounting for 70% of the global proportion, in the global chemical fiber industry chain in a pivotal position. Continued to adjust the depth, facing a critical period of an important turning point in the new global fiber industry, the development of China’s chemical fiber industry has entered a new norm, has entered a period of re balance supply and demand, the stock capacity optimal period of moderate development period of adjustment and quality increment of three superimposed phase”. Under the new normal, there are still some outstanding problems in the development of the industry. For example, the conventional chemical structural surplus production capacity, enterprise operation quality and efficiency is larger, the proportion of high value-added products is low; the industry chain development is not balanced, the raw material does not match the problem has not been fundamentally resolved.

However, we must also see that China’s chemical fiber industry has obvious competitive advantage in the global industrial chain. On the one hand, is expected to 10 years of total global fiber processing will remain at an average annual rate of about 3% growth in the next 5 years, incremental mainly from chemical fiber; on the other hand, fiber applications are constantly expanding into transportation, new energy, aerospace and other industries, chemical fiber broad market space; at the same time, the implementation of The Belt and Road construction the international cooperation, actively carry out the production capacity, will be for the internationalization of China’s chemical fiber industry layout, innovation and marketing system upgrade, to provide important support.
Yang Jizhao believes that China’s chemical industry needs to be more closely combined with the development trend of the market in the future, with the upgrading of the industrial development, China’s chemical fiber industry “going out” is no longer limited to raw materials and cost, the design and development ability has gradually become an important motivation to seek overseas high-end partners.” Yang Jizhao said.
“Actively grasp the trend of demand growth and consumption upgrade, the use of a new round of technological and industrial changes in strategic opportunities, China’s chemical fiber industry to speed up the high-end forward.” China Textile Industry Association vice president Gao Yong said, “13th Five-Year” period, in the adjustment of output growth rate at the same time, the chemical fiber industry should focus on high performance fiber and composite materials, the difference and function of fiber and bio based chemical fiber, especially in chemical fiber industry, the industry with the field of fiber will be the “13th Five-Year” period an important point of growth.

President of Chinese chemical fiber industry association Duan Xiaoping told reporters, “Economic Daily”, China’s chemical fiber in the field of conventional high performance and the difference has a leading position in the world, it must carry the banner of development, continue to increase product development and investment in basic research and development efforts to promote and enhance the global fiber industry.
As the source of the textile industry, chemical fiber industry’s technological progress, the development of new materials, the entire textile industry will have a superimposed effect, to the industry has brought tremendous room for development. “13th Five-Year” period, the chemical industry will actively implement the “2025″ China manufacturing, in order to improve the quality and efficiency of development as the center, to promote the supply side structural reform as the main line, in order to increase the variety, quality, brand “products” strategy as the focus, to enhance industrial innovation, optimize the industrial structure, promote the intelligent manufacturing and green manufacturing, the formation and development of new energy.

According to reports, the chemical fiber industry will give full play to the role of industrial technology innovation strategic alliance, with universities and research institutes to establish advantages of leading enterprises as the main body, with the integration of technology innovation system and industrial innovation research platform, promote the upstream and downstream industry chain integration development. And strive to improve the general fiber variety of modified technology and the development of new products, to speed up the high performance fiber and composite materials with high added value, engineering technology of key technology and equipment of low cost manufacturing; overcome the general fiber, flexible and integrated manufacturing technology; to substitute oil resource of bio based raw materials and green fiber processing technology and equipment, to expand the application of bio based fiber.

“The launch of technological innovation engine, is the priority among priorities” in 13th Five-Year the development of chemical fiber industry. Chinese chemical fiber industry is still not going to France, Italy’s fashion brand road, we must take the road of Germany, Japan’s science and technology brands.” Xiaoping said, the main goal of science and technology development in 2020 the chemical industry, chemical fiber differentiation rate increased from the current 58% to 65%, high performance fiber production capacity reached 260 thousand tons, bio based fiber production capacity reached 900 thousand tons. At the same time, with a number of independent intellectual property rights of the core technology, large and medium-sized enterprise R & D expenditures accounted for the main business income ratio of more than 1.2%, the proportion of new product output value increased to more than 28%.

At present, large and medium-sized chemical fiber enterprises R & D expenditures accounted for the main business income ratio of 1%. In the communications industry, HUAWEI this figure is 15%, the future will also be raised to 20% to 30%. “The future of chemical fiber enterprises in which direction to go, and ultimately by the technology and R & D investment decisions.” Xiaoping said.

This is a test of the wisdom of the enterprise. Not only have the tactics, but also the category strategy, so as to chaos in the heart. Don’t always understand simple experts say “high always beat low”, “price competition must be low-level competition, and excess capacity for document conversion enterprises, the industry’s gross profit margin is higher than the social average gross margin, but the threshold is low, in order to achieve true integration of industry and re shuffle, let the opponent out, price competition is undoubtedly one of the effective means of direct. Today, the price competition is not a simple price and price tactics of harassment, but forced the price strategy, set to kill the opponent, opponents quietly exit.

However, how to determine the chaos at the heart of corporate brand or category strategy? In a number of homogeneous products, how to do brand segment? In addition to the quality and category (which is based), how to use the target market and the application of technology to segment the opponent?

The problem about the quality of pyraclostrobin series products, the industry a lot of controversy, from the crystal type, including melting point and technical content of the standard, the key technology of formulation, application characteristics of advantages and disadvantages of various forms, have become an important quality difference of selling refined products, it can be an effective means for enterprises to create product differentiation the foundation is also the starting point of all marketing.

In addition to isolation and difference of product quality, category area, market operation can be used in the target market segment, or the application of technology extension direction of the segment. This is a very good means of marketing.

From the target market choice, we put the main sales direction of pyraclostrobin located in the southern region of the high-end or economic crops at present. This is BASF to lay the foundation of the market, the market is also a great amount of.

conversion mentioned in 2016 the focus of the market, in addition to the business model and crop solution to the exploration and debate, products in the market of pyraclostrobin is undoubtedly the fungicide Market hot.

With pyraclostrobin in June 20, 2015 in the Chinese compound patent expires, domestic enterprises have issued documents, variety and category increased dramatically. BASF’s recent focus on strategy and action of a series of pyraclostrobin, helped to the heating up again, become the focus of the industry.

According to the characteristics of the industry and the operation habits in recent years, the price can hardly be avoided chaos and disorderly competition, from dinotefuran, glufosinate, to trifluzamide last year, is a very good example. Once the registration certificate issued in a concentrated, price decline, are generally imported products 1/2 ~ 1/3, so in 2016 the pyraclostrobin products of “chaos” is can hardly be avoided.

For pyraclostrobin products as enterprise strategic products of the mainstream brand enterprises, how to face the coming of chaos, and chaos in the win?

The U.S. Energy Information Association (EIA) released data show that U.S. crude oil inventories fell last week, although located in the crude oil delivery – Oklahoma Cushing inventories increased significantly, while gasoline and distillate inventories increased, due to refinery capacity utilization rose. In addition, last week, Amsterdam – Rotterdam – Antwerp (ARA) center of diesel oil stocks fell sharply.

In addition, the Singapore International Enterprise Development Council (IE) released data show that in November 30th when the week, including Singapore naphtha, gasoline, reforming light distillate inventories increased 1 million 182 thousand barrels of oil, until recently, a 3 month high of 12 million 886 thousand barrels. Medium distillate oil inventories increased 1 million 516 thousand barrels, 14 million 897 thousand barrels to recent 10 week highs. Including fuel oil and residual fuel oil inventory, lswr (excluding asphalt) fell 1 million 532 thousand barrels to 3 barrels last week low of 22 million 323 thousand.

Sharp rise in crude oil has also led to the upstream futures related chemicals. Yesterday, asphalt, rubber, PTA futures rose more than 3%, PP futures rose more than 2%. It is noteworthy, PTA futures last two days eye-catching performance, the main contract rose 6%.

With the establishment of the upward trend of crude oil prices, central PTA will gradually move. Over the past 1 weeks polyester operating rate rose slightly, polyester inventory fell again, some varieties of only 2 days of product inventory; Zhejiang loom operating rate, fabric also has slight price increase. PTA operating rate, little change. PX and naphtha spreads in 360 U.S. dollars / ton, PX spot PTA absolute pure cost corresponding to 4400 yuan / ton. PTA industry chain of good posture, upward trend.

Relatively speaking, the price of crude oil in the second half of the year or not, in other commodities rose sharply after compensatory growth, limited production is just a fuse. Oil prices experienced a revaluation, the price is relatively reasonable. Looking ahead, he said, the price could test $60, but the year is not the probability of hit. During the year the good has been out, the Fed rate hike is bearish on oil prices. Although limited production reached agreement, but the pattern of supply and demand in a short period of time is unlikely to reverse. From the terminal, the downstream end product didn’t rise, can continue to transfer further observation, overall related varieties of speculation little space.